A STRATEGIC APPROACH
"Without a strategy, content is just STUFF. The world has enough stuff."
PLAN A LITTLE
Plan, plan and then plan some more. Know your market. Keep on-message. Working with SMART objectives - I'll work with you to establish those goals and develop a strategy to achieve them.
Marketing doesn't have to cost the earth, but you have to get it right.
The right approach, at the right time, for the right people. You may want me to develop your entire marketing plan, or just a section of it to ease the load.
The project manager in me will work to a planning horizon. The marketing manager in me will plan and then adapt accordingly.
“However beautiful the strategy,
you should occasionally
look at the results.”
Where are we going with this? What do we want to achieve?
Whether it's brand recognition, market leads, direct sales or global domination it's always worth stepping back once in a while and asking yourself some basic questions.
The results are there for all to see. And the better the results, the more they will be seen. Do you see where I'm going with this..?
Having a clear and manageable strategy from the outset is key to achieving those SMART goals set out in the planning process.